My highlight of Shibuya 109 was WC. What 1st drew me to the brand WC was the ingenious word play and the use of the creator’s initials of her name Wakatsuki Chinatsu which coincides with Water Closet meaning toilet. The mascots of WC is a super cute bear named Kumatan and he appears alongside his girlfriend as well in some of the designs.
The most famous pattern and a WC sell out is the words Poo & Pee featuring Kumatan printed all over jumpers and backpacks .When I 1st visited the WC store at Shibuya 109 , I was drawn to the totally fun and crazy lay out of the store. It was really cool and the staff were all super friendly, if it wasn’t for the luggage and money restriction for me as a traveller, I would have literally bought the whole store.
This is why I have decided to bring WC closer to its fans- to those who do not want to pay for a shopper service or for those who might not be able to travel, it is just 1 click away to purchase the latest WC Sping/Summer 2011 fashion and delivered right to your door.
Chinatsu, debuted as a Gravure Idol. Now, she is becoming a gyaru icon. Having her own fashion brand called ‘WC’. She appears in many magazine like Scawaii, Popteen and ViVi.
Buy WC here if you are not travelling to Japan.




